M-Belarusbank Mobile App
Savings Bank "Belarusbank" is the largest bank in the Republic of Belarus, occupies a leading position in the Belarusian banking system in terms of equity capital, assets, loans, deposits.
The bank provides its clients with iOS / Android applications for convenient work with finance.
20 May 2021
Based on the open source feedback, too many users are not satisfied with the current design and usability of the application. A critical mass of outdated design solutions and functions no longer meets the needs of users. From that moment on, I began to research the needs of the target audience.
21 May 2021
To find a relevant audience, I identified the criteria:
- Belarus residents, both English and non-English speaking
- Ages 18-62
- People who use app at least once a month
- Include participants of different genders
- Include participants with different abilities
6 June 2021
Main goal is to understand things, such as:
- Common challenges people face trying to manage their finance
- Frustrations people experience during navigation process
- Alternative ways people solve design problems, if any
20 June 2021
In fact, the most common user frustrations were connected to:
- Inconvenient position of navigation menu
- No any kind of “Piggy bank” deposit
- People have to use separate applications to pay public transport
- Unable to make “ERIP” payment by payer number
- Mode for people with poor eyesight not exist
- No balance history
- No english language support
23 June 2021
There's another great opportunity to analyze app reviews in AppStore / Google Play and encounter more pain points. In addition to issues I discover above, there's appears a few more:
- No demo mode
- No onboarding
- Constant troubles with various errors, causing people to leaving ecosystem as fast as possible (I assuming poor backend development)
27 June 2021
I continue to analyze the data. To simplify the task, I decided to group users into fictional "Personas", it will help me later in the detailed design of the application design.
29 June 2021
Next - discovering ways to reach users goals simple and fast. Including tasks for actions, space for further improvements.
1 July 2021
Users point of view - essential thing, using a formula and personas, I created several problem statements
5 July 2021
With user journeys and problem statements in mind, it's time to think about possible solutions - this is what hypotheses for
10 July 2021
Belarusbank has a lot of both external and internal competitors, each of them has its own unique solutions to which I will look after. For our case, I will take five competitors:
- Belinvestbank
- Belagroprombank
- Belgazprombank
- Idea Bank
- Tinkoff Bank
16 July 2021
Using all the information above, I came up with such ideas for M-Belarusbank app to check:
- Move navigation menu off top
- Transport payment feature
- Voice search
- Virtual assistant
- "Piggy Bank" deposite
- Ability to make “ERIP” payment by payer number
- Mode for people with poor eyesight
- Balance history
- Demo mode
- Full onboarding
- English language support
- Fix lack of branding
- More user-friendly shapes
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