Research
Empathize - Define - Ideate
20 May 2021
Problems 😞
Based on the open source feedback, too many users are not satisfied with the current design and usability of the application. A critical mass of outdated design solutions and functions no longer meets the needs of users. From that moment on, I began to research the needs of the target audience
21 May 2021
Target Audience 🇧🇾
To find a relevant audience, I identified the criteria:
- Belarus residents, both English and non-English speaking
- Ages 18-62
- People who use app at least once a month
- Include participants of different genders
- Include participants with different abilities
6 June 2021
Interviewing ✍️
Main goal is to understand things, such as:
- Common challenges people face trying to manage their finance
- Frustrations people experience during navigation process
- Alternative ways people solve design problems, if any
20 June 2021
Results 🧐
In fact, the most common user frustrations were connected to:
- Inconvenient position of navigation menu 🤯
- No any kind of “Piggy bank” deposit
- People have to use separate application to pay public transport
- Unable to make “ERIP” payment by payer number
- Mode for people with poor eyesight not exist
- No balance history
- No english language support
23 June 2021
Secondary Research 🔬
There's another great opportunity to analyze app reviews in AppStore / Google Play and encounter more pain points. In addition to issues I discover above, there's appears a few more:
- No demo mode
- No onboarding
- Constant troubles with various errors, causing people to leaving ecosystem as fast as possible (I assuming poor backend development)
27 June 2021
Creating Personas 👨🏫
I continue to analyze the data. To simplify the task, I decided to group users into fictional "Personas", it will help me later in the detailed application design.
29 June 2021
User Journey 🚀
Next - discovering ways to achieve user's goals simply and quickly. Including tasks for their actions, the presence of space for further improvements.
1 July 2021
Creating Problem Statements 🪄
Users point of view - essential thing, using a specific formula and personas, I created several problem statements.
5 July 2021
Defining Hypotheses 📌
Thinking user journeys and problem statements, it's time to work out possible solutions. In this case, hypotheses will be very helpful.
10 July 2021
Competitive Analysis 🔍
Belarusbank has a lot of both external and internal competitors, each of them has its own unique solutions to which I will look after. For our case, I will take five competitors:
- Belinvestbank
- Belagroprombank
- Belgazprombank
- Idea Bank
- Tinkoff Bank
16 July 2021
Ideation 💡
Using all the information above, I came up with such ideas for M-Belarusbank app to check:
- Move navigation menu off top
- Transport payment feature
- Voice search
- Virtual assistant
- "Piggy Bank" deposite
- Ability to make “ERIP” payment by payer number
- Mode for people with poor eyesight
- Balance history
- Demo mode
- Full onboarding
- English language support
- Fix lack of branding
- More user-friendly shapes